Investigating the Trust Model in the Setting of a Telephone Scam

Investigating the Trust Model in the Setting of a Telephone Scam
Title:
Investigating the Trust Model in the Setting of a Telephone Scam
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2017 Youth Science Conference
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16 September 2017
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Abstract:
Due to advancements in technology, the number of mobile phone users has been increasing drastically. As mobile phones get more accessible, the number of scam cases has also increased greatly. Scams can cause people to be affected emotionally or lose money, which can eventually lead to more serious societal problems. This paper investigates how the friendliness and reputation of a scammer can affect the trust between the scammer and the victim in the setting of a telephone scam, and the words people use when they trust a scammer more. The words were implemented into a technical script, Ligeia, which would attempt to decipher the dialogue of potential victims and warn them from falling into telephone scams when they begin to display a high trust level in their word use. An experiment was performed using mixed method research. Data was collected through an online survey with 100 responses, and then analyzed using the SPSS and NVivo 11 softwares. Results showed that both reputation and friendliness are factors of Trust in telephone scams, and words that indicate trust from victims to scammer tend to include words of positive connotation.
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